It’s time to try a new approach to your outreach tactics to boost your response rates. (Isn’t it always?) It’s time to engage your leads that are barely showing signs of a pulse with messaging that’s relevant to them. As an alternative to those tired prospecting emails you were going to blast out again, here’s another tactic you can take for a spin…
Dig around on LinkedIn for executive movement at your prospect organizations. New hires could be new buyers! Let’s work with this as an example: There’s a new VP of Digital at an organization you’ve been prospecting for a few months. Use this news as a meaningful reason to reach out by doing the following:
- Be the first to congratulate him/her on the new job. This is a great chance to start a valuable relationship.
- Research what tech stacks s/he has an affinity for from past jobs. Remember: this is the technology they’re most familiar with and would be most likely to implement again. Ask about their experience. Speak to your compatibility.
- Research connections you may have to this new VP. Who on your Sales team already knows them? How can that connection be used for an introduction, a meeting, or otherwise? Be creative with tapping into your network.
If this kind of intelligence about contacts, job changes, and tech stacks feels time-consuming to unearth, we’d be happy to schedule a call to chat about how Reachify can help.